Virtually Free Marketing

Harnessing the Power of the Web for your Small Business

Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales, Sales & Selling
Cover of the book Virtually Free Marketing by Philip R. Holden, Bloomsbury Publishing
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Author: Philip R. Holden ISBN: 9781408105504
Publisher: Bloomsbury Publishing Publication: January 1, 2009
Imprint: A&C Black Business Information and Development Language: English
Author: Philip R. Holden
ISBN: 9781408105504
Publisher: Bloomsbury Publishing
Publication: January 1, 2009
Imprint: A&C Black Business Information and Development
Language: English

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.

Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.

Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.

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