Visionary Pricing

Reflections and Advances in Honor of Dan Nimer

Business & Finance, Industries & Professions, Purchasing & Buying
Cover of the book Visionary Pricing by Arch G. Woodside, Emerald Group Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Arch G. Woodside ISBN: 9781780529974
Publisher: Emerald Group Publishing Limited Publication: November 29, 2012
Imprint: Emerald Group Publishing Limited Language: English
Author: Arch G. Woodside
ISBN: 9781780529974
Publisher: Emerald Group Publishing Limited
Publication: November 29, 2012
Imprint: Emerald Group Publishing Limited
Language: English

"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century; section 2 focuses on pricing strategy and competitive advantage; section 3 focuses on the difining role of value in pricing; and section 4 focuses on pricing capability and innovation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century; section 2 focuses on pricing strategy and competitive advantage; section 3 focuses on the difining role of value in pricing; and section 4 focuses on pricing capability and innovation.

More books from Emerald Group Publishing Limited

Cover of the book A National Developmental and Negotiated Approach to School and Curriculum Evaluation by Arch G. Woodside
Cover of the book The Future of Global Organizing by Arch G. Woodside
Cover of the book Handbook of Strategic Recruitment and Selection by Arch G. Woodside
Cover of the book Population Health Management in Health Care Organizations by Arch G. Woodside
Cover of the book Increasing Student Engagement and Retention Using Social Technologies by Arch G. Woodside
Cover of the book Research in Law and Economics by Arch G. Woodside
Cover of the book Advances in Hospitality and Leisure by Arch G. Woodside
Cover of the book Web Search Engine Research by Arch G. Woodside
Cover of the book Transformational and Charismatic Leadership by Arch G. Woodside
Cover of the book Education for a Knowledge Society in Arabian Gulf Countries by Arch G. Woodside
Cover of the book Managing Reality by Arch G. Woodside
Cover of the book Contributions from European Symbolic Interactionists by Arch G. Woodside
Cover of the book Business, Society and Politics by Arch G. Woodside
Cover of the book Special Education International Perspectives by Arch G. Woodside
Cover of the book New Directions in Information Organization by Arch G. Woodside
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy