Visual Pollution

Advertising, Signage and Environmental Quality

Nonfiction, Social & Cultural Studies, Political Science, Politics, City Planning & Urban Development, Social Science, Human Geography
Cover of the book Visual Pollution by Adriana Portella, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Adriana Portella ISBN: 9781317001171
Publisher: Taylor and Francis Publication: February 11, 2016
Imprint: Routledge Language: English
Author: Adriana Portella
ISBN: 9781317001171
Publisher: Taylor and Francis
Publication: February 11, 2016
Imprint: Routledge
Language: English

In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs. The negative consequences that commercial signs can have on the visual quality of urban areas and further more, on people's quality of life, has been studied from both architectural, planning and psychological perspectives. While the issue of visual pollution, as this phenomenon is commonly described, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from different backgrounds and cultures have universal or distinct preferences. Several different commenrcial signage approaches are currently applied to different historic cities, but these initiatives are not based on principles derived from the perception and evaluation of users. Drawing on a range of comparative and contrasting empirical studies of historic city centres in the UK and Brazil, this book examines questions of commercial signage control management, the preservation of historic heritage and user preference and satisfaction. The author takes an environment behaviour approach to this research, involving theories, concepts and methodologies related to environmental psychology, architecture, planning and urban design. In doing so, it argues that there are in fact visual preferences common to the majority of people, independent of their urban context and that these common views can be useful to the development of a general theory of how to control commercial signage. In conclusion, the book suggests that the best way of controlling signage is not only to recommend general guidelines related to the operation of commercial signage, but also to recommend design principles that can create commercial streetscapes evaluated positively by different users.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs. The negative consequences that commercial signs can have on the visual quality of urban areas and further more, on people's quality of life, has been studied from both architectural, planning and psychological perspectives. While the issue of visual pollution, as this phenomenon is commonly described, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from different backgrounds and cultures have universal or distinct preferences. Several different commenrcial signage approaches are currently applied to different historic cities, but these initiatives are not based on principles derived from the perception and evaluation of users. Drawing on a range of comparative and contrasting empirical studies of historic city centres in the UK and Brazil, this book examines questions of commercial signage control management, the preservation of historic heritage and user preference and satisfaction. The author takes an environment behaviour approach to this research, involving theories, concepts and methodologies related to environmental psychology, architecture, planning and urban design. In doing so, it argues that there are in fact visual preferences common to the majority of people, independent of their urban context and that these common views can be useful to the development of a general theory of how to control commercial signage. In conclusion, the book suggests that the best way of controlling signage is not only to recommend general guidelines related to the operation of commercial signage, but also to recommend design principles that can create commercial streetscapes evaluated positively by different users.

More books from Taylor and Francis

Cover of the book Shadows of the Slave Past by Adriana Portella
Cover of the book Modernity, Medicine and Health by Adriana Portella
Cover of the book Globalization and the Gulf by Adriana Portella
Cover of the book Ancient Alterity in the Andes by Adriana Portella
Cover of the book Germany and the Baltic Problem After the Cold War by Adriana Portella
Cover of the book Historical Perspectives in Industrial and Organizational Psychology by Adriana Portella
Cover of the book Neolithic Britain by Adriana Portella
Cover of the book Youth Policy by Adriana Portella
Cover of the book Human Rights in Global Perspective by Adriana Portella
Cover of the book Family & Social Change Ils 127 by Adriana Portella
Cover of the book Nation and Identity in Contemporary Europe by Adriana Portella
Cover of the book Encyclopedia of Ancient Greece by Adriana Portella
Cover of the book Teaching Contemporary Themes in Secondary Education: Technology, Culture and Communication by Adriana Portella
Cover of the book Russia and Islam by Adriana Portella
Cover of the book The Trials of Frances Howard by Adriana Portella
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy