W. Chan Kim & Renée A. Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space And Make the Competition Irrelevant | Summary

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Cover of the book W. Chan Kim & Renée A. Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space And Make the Competition Irrelevant | Summary by Ant Hive Media, Ant Hive Media
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Author: Ant Hive Media ISBN: 9781370281909
Publisher: Ant Hive Media Publication: September 28, 2016
Imprint: Smashwords Edition Language: English
Author: Ant Hive Media
ISBN: 9781370281909
Publisher: Ant Hive Media
Publication: September 28, 2016
Imprint: Smashwords Edition
Language: English

This is a Summary of W. Chan Kim & Renée A. Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space And Make the Competition Irrelevant

This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 320 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is a Summary of W. Chan Kim & Renée A. Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space And Make the Competition Irrelevant

This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 320 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.

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