Warm Wishes from Sunny St. Pete

The Success Story of Promoting the Sunshine City

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, History, Americas, United States
Cover of the book Warm Wishes from Sunny St. Pete by Nevin Sitler, Arcadia Publishing Inc.
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Author: Nevin Sitler ISBN: 9781625847584
Publisher: Arcadia Publishing Inc. Publication: January 21, 2014
Imprint: The History Press Language: English
Author: Nevin Sitler
ISBN: 9781625847584
Publisher: Arcadia Publishing Inc.
Publication: January 21, 2014
Imprint: The History Press
Language: English
St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation's playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was "the southern garden of perpetual well-being." Their methods ranged from serious academic papers to outrageous bathing suit inspections and "world record" schemes. Join" "historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise..
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St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation's playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was "the southern garden of perpetual well-being." Their methods ranged from serious academic papers to outrageous bathing suit inspections and "world record" schemes. Join" "historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise..

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