Watching the Olympics

Politics, Power and Representation

Nonfiction, Sports, Olympics, Reference
Cover of the book Watching the Olympics by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136974854
Publisher: Taylor and Francis Publication: April 27, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136974854
Publisher: Taylor and Francis
Publication: April 27, 2012
Imprint: Routledge
Language: English

Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels.

The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society.

With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism’s political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels.

The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society.

With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism’s political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.

More books from Taylor and Francis

Cover of the book Feeling It by
Cover of the book The Screenwriter Activist by
Cover of the book A Short History of Harmony by
Cover of the book Developing a Leadership Role Within the Key Stage 1 Curriculum by
Cover of the book Constitutionalism and Society in Africa by
Cover of the book Consumer-Brand Relationships by
Cover of the book Language and Globalization by
Cover of the book Maritime Security in the Indian Ocean and Western Pacific by
Cover of the book The Hasselblad Manual by
Cover of the book The Social Construction of Climate Change by
Cover of the book Marx and Education in Russia and China (RLE Edu L) by
Cover of the book William Blake and the Art of Engraving by
Cover of the book Modern Environmentalism by
Cover of the book Children's Literacy Development by
Cover of the book Food Ethics: The Basics by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy