We Are All Weird

The Rise of Tribes and the End of Normal

Business & Finance, Marketing & Sales, Consumer Behaviour, Management & Leadership, Motivational
Cover of the book We Are All Weird by Seth Godin, Penguin Publishing Group
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Author: Seth Godin ISBN: 9780698408999
Publisher: Penguin Publishing Group Publication: September 15, 2015
Imprint: Portfolio Language: English
Author: Seth Godin
ISBN: 9780698408999
Publisher: Penguin Publishing Group
Publication: September 15, 2015
Imprint: Portfolio
Language: English

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. We’re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. We’re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

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