Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity

Nonfiction, Computers, Internet
Cover of the book Web Analytics 2.0 by Avinash Kaushik, Wiley
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Author: Avinash Kaushik ISBN: 9780470596449
Publisher: Wiley Publication: December 30, 2009
Imprint: Sybex Language: English
Author: Avinash Kaushik
ISBN: 9780470596449
Publisher: Wiley
Publication: December 30, 2009
Imprint: Sybex
Language: English

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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