Website Optimization

An Hour a Day

Nonfiction, Computers, Internet
Cover of the book Website Optimization by Rich Page, Wiley
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Author: Rich Page ISBN: 9781118240601
Publisher: Wiley Publication: April 23, 2012
Imprint: Sybex Language: English
Author: Rich Page
ISBN: 9781118240601
Publisher: Wiley
Publication: April 23, 2012
Imprint: Sybex
Language: English

Step-by-step instructions for executing a website testing and optimization plan

Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits.

  • Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize
  • Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process
  • Guides you through important optimization areas such as optimizing text and images
  • Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more
  • Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information

Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Step-by-step instructions for executing a website testing and optimization plan

Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits.

Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

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