What's In a Presentation for You? How to Focus on Audience Needs

Business & Finance, Human Resources & Personnel Management, Skills, Entrepreneurship & Small Business
Cover of the book What's In a Presentation for You? How to Focus on Audience Needs by Jerry Weissman, Pearson Education
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Author: Jerry Weissman ISBN: 9780137082049
Publisher: Pearson Education Publication: February 1, 2010
Imprint: FT Press Language: English
Author: Jerry Weissman
ISBN: 9780137082049
Publisher: Pearson Education
Publication: February 1, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.

 

The secret of presentation success: “WIIFY”--a relentless focus on what’s in it for your audience!

 

Constantly ask the key question: “What’s in it for you?” I’ve shifted the ultimate word to “you” deliberately, to shift the focus to your audience. This shift emphasizes that all communicators should be focused outward. By constantly seeking “WIIFY,” you can stay focused on what matters most: giving your audience a very good reason to move from Point A to Point B…

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.

 

The secret of presentation success: “WIIFY”--a relentless focus on what’s in it for your audience!

 

Constantly ask the key question: “What’s in it for you?” I’ve shifted the ultimate word to “you” deliberately, to shift the focus to your audience. This shift emphasizes that all communicators should be focused outward. By constantly seeking “WIIFY,” you can stay focused on what matters most: giving your audience a very good reason to move from Point A to Point B…

 

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