What the New Breed of CMOs Know That You Don't

Business & Finance, Management & Leadership, Industrial Management
Cover of the book What the New Breed of CMOs Know That You Don't by MaryLee Sachs, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: MaryLee Sachs ISBN: 9781134761272
Publisher: Taylor and Francis Publication: March 3, 2016
Imprint: Routledge Language: English
Author: MaryLee Sachs
ISBN: 9781134761272
Publisher: Taylor and Francis
Publication: March 3, 2016
Imprint: Routledge
Language: English

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.

More books from Taylor and Francis

Cover of the book Dialogue on Writing by MaryLee Sachs
Cover of the book The Science of Training - Soccer by MaryLee Sachs
Cover of the book Military Honour and the Conduct of War by MaryLee Sachs
Cover of the book Harmonizing Global Education by MaryLee Sachs
Cover of the book Augustus to Nero (Routledge Revivals) by MaryLee Sachs
Cover of the book Work and Family by MaryLee Sachs
Cover of the book Shakespeare, Theatre, and Time by MaryLee Sachs
Cover of the book Japan and the Dutch 1600-1853 by MaryLee Sachs
Cover of the book European Works Councils by MaryLee Sachs
Cover of the book The British Book Trade and Spanish American Independence by MaryLee Sachs
Cover of the book Olympic Cities by MaryLee Sachs
Cover of the book Intergenerational Approaches in Aging by MaryLee Sachs
Cover of the book Nineteenth-Century Russia by MaryLee Sachs
Cover of the book Interculturality, Interaction and Language Learning by MaryLee Sachs
Cover of the book Wittgenstein and the Idea of a Critical Social Theory by MaryLee Sachs
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy