What You Need to Know Before Beginning Product Design Development

Business & Finance
Cover of the book What You Need to Know Before Beginning Product Design Development by Phil Baker, Pearson Education
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Author: Phil Baker ISBN: 9780132481922
Publisher: Pearson Education Publication: January 15, 2010
Imprint: FT Press Language: English
Author: Phil Baker
ISBN: 9780132481922
Publisher: Pearson Education
Publication: January 15, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

 

Start any product design project the right way--and dramatically improve your odds of success!

 

Every product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst for discussion between marketing and development teams. Had one of the original Apple Newton’s top priorities not been handwriting recognition, things might have turned out better....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

 

Start any product design project the right way--and dramatically improve your odds of success!

 

Every product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst for discussion between marketing and development teams. Had one of the original Apple Newton’s top priorities not been handwriting recognition, things might have turned out better....

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