When It's Right to be Wrong

fight for ideas they're worth it

Business & Finance
Cover of the book When It's Right to be Wrong by Russel Howcroft, Penguin Books Ltd
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Author: Russel Howcroft ISBN: 9780857979520
Publisher: Penguin Books Ltd Publication: September 23, 2015
Imprint: e-penguin Language: English
Author: Russel Howcroft
ISBN: 9780857979520
Publisher: Penguin Books Ltd
Publication: September 23, 2015
Imprint: e-penguin
Language: English

Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have go against the tide.
In When It's Right to Be Wrong we're let into the Howcroft view of the world. It's not what you expect to hear, but that's hardly surprising from the man who once wanted to put a dwarf, a nurse and a monkey in the same ad.
Changing your mind is a good thing.Privacy is overrated so give everyone your phone number.Smile at strangers.Forget reality; the right kind of BS can create magical success.Good people rise to the top. Work-life balance is bullshit.Russel Howcroft will challenge the way you look at the world.
Don't wait to be right. Do it anyway.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have go against the tide.
In When It's Right to Be Wrong we're let into the Howcroft view of the world. It's not what you expect to hear, but that's hardly surprising from the man who once wanted to put a dwarf, a nurse and a monkey in the same ad.
Changing your mind is a good thing.Privacy is overrated so give everyone your phone number.Smile at strangers.Forget reality; the right kind of BS can create magical success.Good people rise to the top. Work-life balance is bullshit.Russel Howcroft will challenge the way you look at the world.
Don't wait to be right. Do it anyway.

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