Where to Play

3 steps for discovering your most valuable market opportunities

Business & Finance, Management & Leadership, Planning & Forecasting, Decision Making & Problem Solving
Cover of the book Where to Play by Marc Gruber, Sharon Tal, Pearson Education Limited
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Author: Marc Gruber, Sharon Tal ISBN: 9781292178943
Publisher: Pearson Education Limited Publication: October 2, 2017
Imprint: FT Publishing International Language: English
Author: Marc Gruber, Sharon Tal
ISBN: 9781292178943
Publisher: Pearson Education Limited
Publication: October 2, 2017
Imprint: FT Publishing International
Language: English

As an entrepreneur or innovator, you’re trained to run fast. But are you running in the right direction?

 

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction.

 

Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering:

 

·    Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business

·    Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus

·    Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile

** **

Get the most value for your innovation with Where to Play!

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As an entrepreneur or innovator, you’re trained to run fast. But are you running in the right direction?

 

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction.

 

Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering:

 

·    Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business

·    Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus

·    Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile

** **

Get the most value for your innovation with Where to Play!

 

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