Which Goal should be followed by a Corporate Executive?

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Which Goal should be followed by a Corporate Executive? by Janine Paul, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Janine Paul ISBN: 9783638060929
Publisher: GRIN Publishing Publication: June 11, 2008
Imprint: GRIN Publishing Language: English
Author: Janine Paul
ISBN: 9783638060929
Publisher: GRIN Publishing
Publication: June 11, 2008
Imprint: GRIN Publishing
Language: English

Essay from the year 2007 in the subject Tourism, grade: 2, Bournemouth University (Bournemouth University), course: International Tourism Management (top-up), 31 entries in the bibliography, language: English, abstract: A corporate chief executive encompasses the final responsibility for a successful company development. 'He sets the objectives for the business and specifies strategies for their achievement' (Lines, 1978:3). Further key tasks are listed in Appendix A. In this unique role he is also responsible for the funding of the business (Lines, 1978). Since 1st December 2007 Andrew Harrison is the chief executive of easyJet (easyJet plc, 2007). He defines the organisational structure to lead staff towards defined goals (Mullins, 1999). easy Jets organisation structure is a flat management structure. A comparison of flat and tall management structures is given in Appendix B. Being under the pressure of different interest groups the question arises which interest should be given priority? Easy Jet postulates 'creating real wealth for all stakeholders' (Bournemouth University, 2004: 22). This assignment demonstrates the theory and understanding of the five objectives. Discussing their importance and priorities, a link is given to easyJet plc. Wealth in this context means 'the market value of ordinary shares.' This value states the future potential return for a shareholder's investment in relation to the risk taken over a certain time period (Atrill, 2000: 5). They can benefit from the company in form of dividends and/or through increases in the share value from the point of buying (Neale & McElroy, 2004). 'Shareholder will weigh the returns from each investment against the potential risk involved' (Atrill, 2000:7). Banks are seen as safe but usually bring lower return on investment (Atrill, 2007). The common opinion of authors is that shareholder wealth maximisation is the answer to the question raised in the introduction. It is '...the driving force behind [...] strategic and operational decisions' (Atrill & McLaney 2006: 352). Other objectives are seen as subordinate (Watson & Head, 2007: 8). Neale & McElroy (2004:10) see it as a company's responsibility to maximising returns for shareholders as they are the owner. Moreover, globalisation created competition for funds of shareholders. Therefore the focus has to be on their interests to reach their financial support (Atrill & McLaney 2006). However, this objective seems to follow only the interest of one stakeholder '...perhaps at the expense of the others' (McLaney 2004:18).

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2007 in the subject Tourism, grade: 2, Bournemouth University (Bournemouth University), course: International Tourism Management (top-up), 31 entries in the bibliography, language: English, abstract: A corporate chief executive encompasses the final responsibility for a successful company development. 'He sets the objectives for the business and specifies strategies for their achievement' (Lines, 1978:3). Further key tasks are listed in Appendix A. In this unique role he is also responsible for the funding of the business (Lines, 1978). Since 1st December 2007 Andrew Harrison is the chief executive of easyJet (easyJet plc, 2007). He defines the organisational structure to lead staff towards defined goals (Mullins, 1999). easy Jets organisation structure is a flat management structure. A comparison of flat and tall management structures is given in Appendix B. Being under the pressure of different interest groups the question arises which interest should be given priority? Easy Jet postulates 'creating real wealth for all stakeholders' (Bournemouth University, 2004: 22). This assignment demonstrates the theory and understanding of the five objectives. Discussing their importance and priorities, a link is given to easyJet plc. Wealth in this context means 'the market value of ordinary shares.' This value states the future potential return for a shareholder's investment in relation to the risk taken over a certain time period (Atrill, 2000: 5). They can benefit from the company in form of dividends and/or through increases in the share value from the point of buying (Neale & McElroy, 2004). 'Shareholder will weigh the returns from each investment against the potential risk involved' (Atrill, 2000:7). Banks are seen as safe but usually bring lower return on investment (Atrill, 2007). The common opinion of authors is that shareholder wealth maximisation is the answer to the question raised in the introduction. It is '...the driving force behind [...] strategic and operational decisions' (Atrill & McLaney 2006: 352). Other objectives are seen as subordinate (Watson & Head, 2007: 8). Neale & McElroy (2004:10) see it as a company's responsibility to maximising returns for shareholders as they are the owner. Moreover, globalisation created competition for funds of shareholders. Therefore the focus has to be on their interests to reach their financial support (Atrill & McLaney 2006). However, this objective seems to follow only the interest of one stakeholder '...perhaps at the expense of the others' (McLaney 2004:18).

More books from GRIN Publishing

Cover of the book Nation Branding. Austria as a brand by Janine Paul
Cover of the book Economical situation of Thuringia - Representation and reality by Janine Paul
Cover of the book 'Madonna On the Couch' by Janine Paul
Cover of the book Elections and Campaign: John Hall and New Yorks 19th district by Janine Paul
Cover of the book The representation of colonial rule in kipling's 'Beyond the Pale' by Janine Paul
Cover of the book La fusion por absorcion by Janine Paul
Cover of the book Inquisition - Entstehung und Auswirkungen by Janine Paul
Cover of the book Shakespeare's Historical Background and the World Picture of the Elizabethan Age by Janine Paul
Cover of the book Time as metaphor in writings about love, desire and death by Janine Paul
Cover of the book Borrowings from other languages as adoptions of novel cultural influences by Janine Paul
Cover of the book 'You have no choice but to live in your time' - A Deconstruction of Martin Harrison's poetry collection 'Summer' by Janine Paul
Cover of the book Difficulties in expressing voters` true preferences by Janine Paul
Cover of the book Evaluating measurement properties of collage research by Janine Paul
Cover of the book Confidentiality in the Model Law and the European Mediation Directive by Janine Paul
Cover of the book The Moon is Down and A Bell for Adano: Two specific examples of American propaganda literature in the Second World War by Janine Paul
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy