Who Cares Wins

Why good business is better business

Business & Finance, Management & Leadership, Planning & Forecasting, Leadership
Cover of the book Who Cares Wins by David Jones, Pearson Education Limited
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Author: David Jones ISBN: 9780273762973
Publisher: Pearson Education Limited Publication: June 13, 2012
Imprint: Financial Times/ Prentice Hall Language: English
Author: David Jones
ISBN: 9780273762973
Publisher: Pearson Education Limited
Publication: June 13, 2012
Imprint: Financial Times/ Prentice Hall
Language: English

Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

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