Why Is the Soft Side the Hardest Part?

Reflections of an Executive Philosopher

Many managers thrive on overseeing budgets and paperwork, but theyre intimidated when it comes to communicating, listening, and being diplomatic. These skills are often seen as side dishes to the real meat of business, but in private, veteran managers will tell you that these soft-side skills matter the most. William D. Mayo, who served his country in the U.S. Navy for nine years before spending almost thirty years at Caterpillar Inc., helps you master soft-side skills that will boost results at your business or organization. Learn how to: achieve more while experiencing less stress; speak the truth without apologyespecially when dealing with employees; and deploy a people-centric philosophy rooted in courage, service, love, and authenticity to unleash the power of people. Mayo weaves in lessons from his experiences as an executive officer of a ship, a battalion commander for more than nine hundred recruits and senior noncommissioned officers, and an executive at one of Americas industrial giants and most admired companies so you can master soft-side skills that will boost performance.