Why It Sells

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Why It Sells by Marcel Danesi, Rowman & Littlefield Publishers
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Author: Marcel Danesi ISBN: 9781461647119
Publisher: Rowman & Littlefield Publishers Publication: September 21, 2007
Imprint: Rowman & Littlefield Publishers Language: English
Author: Marcel Danesi
ISBN: 9781461647119
Publisher: Rowman & Littlefield Publishers
Publication: September 21, 2007
Imprint: Rowman & Littlefield Publishers
Language: English

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

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