Why Mexicans Don't Drink Molson

Rescuing Canadian Business From the Suds of Global Obscurity

Business & Finance, Economics, International
Cover of the book Why Mexicans Don't Drink Molson by Andrea Mandel-Campbell, Douglas and McIntyre (2013) Ltd.
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Author: Andrea Mandel-Campbell ISBN: 9781926685922
Publisher: Douglas and McIntyre (2013) Ltd. Publication: July 1, 2009
Imprint: Douglas & McIntyre Language: English
Author: Andrea Mandel-Campbell
ISBN: 9781926685922
Publisher: Douglas and McIntyre (2013) Ltd.
Publication: July 1, 2009
Imprint: Douglas & McIntyre
Language: English

Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.

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Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.

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