Why Women Mean Business

Understanding the Emergence of Our Next Economic Revolution

Business & Finance, Management & Leadership, Management
Cover of the book Why Women Mean Business by Avivah Wittenberg-Cox, Alison Maitland, Wiley
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Author: Avivah Wittenberg-Cox, Alison Maitland ISBN: 9780470685624
Publisher: Wiley Publication: November 4, 2009
Imprint: Jossey-Bass Language: English
Author: Avivah Wittenberg-Cox, Alison Maitland
ISBN: 9780470685624
Publisher: Wiley
Publication: November 4, 2009
Imprint: Jossey-Bass
Language: English

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.

The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.

The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.

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