Winning Credibility

A guide for building a business from rags to riches

Business & Finance, Economics, Development & Growth, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Winning Credibility by Matthew Michalewicz, Zbigniew Michalewicz, Credibility Corporation Pty Ltd
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Author: Matthew Michalewicz, Zbigniew Michalewicz ISBN: 9780992286125
Publisher: Credibility Corporation Pty Ltd Publication: June 6, 2008
Imprint: Credibility Corporation Pty Ltd Language: English
Author: Matthew Michalewicz, Zbigniew Michalewicz
ISBN: 9780992286125
Publisher: Credibility Corporation Pty Ltd
Publication: June 6, 2008
Imprint: Credibility Corporation Pty Ltd
Language: English

Winning Credibility: A guide for building a business from rags to riches is not a replacement for all the books on "how to succeed in business" or "how to be great at sales." Instead, it is an integral complement to both. Without raising or borrowing millions of dollars, this book explains the art and science of crafting a company image that others will hold in high esteem. A company image that will be associated with success and staying power-even if the company is brand new; with customer satisfaction and on time delivery-even if the first client remains unwon; and with praise, promise, and upside-even if the business plan is still wet. Although the process of building a business from rags to riches is never easy, the tips and techniques in this book can smooth out some of the bumps in the road.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Winning Credibility: A guide for building a business from rags to riches is not a replacement for all the books on "how to succeed in business" or "how to be great at sales." Instead, it is an integral complement to both. Without raising or borrowing millions of dollars, this book explains the art and science of crafting a company image that others will hold in high esteem. A company image that will be associated with success and staying power-even if the company is brand new; with customer satisfaction and on time delivery-even if the first client remains unwon; and with praise, promise, and upside-even if the business plan is still wet. Although the process of building a business from rags to riches is never easy, the tips and techniques in this book can smooth out some of the bumps in the road.

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