Winning the Mandate

The Indian Experience

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Winning the Mandate by Bidyut Chakrabarty, Sugato Hazra, SAGE Publications
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Author: Bidyut Chakrabarty, Sugato Hazra ISBN: 9789351507437
Publisher: SAGE Publications Publication: March 21, 2016
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Bidyut Chakrabarty, Sugato Hazra
ISBN: 9789351507437
Publisher: SAGE Publications
Publication: March 21, 2016
Imprint: Sage Publications Pvt. Ltd
Language: English

This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.

On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.

Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa.

An important contribution to the study of India’s 2014 General Elections.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.

On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.

Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa.

An important contribution to the study of India’s 2014 General Elections.

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