Women and Mass Consumer Society in Postwar France

Nonfiction, History, European General, Social & Cultural Studies, Social Science
Cover of the book Women and Mass Consumer Society in Postwar France by Rebecca J. Pulju, Cambridge University Press
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Author: Rebecca J. Pulju ISBN: 9781139140027
Publisher: Cambridge University Press Publication: February 14, 2011
Imprint: Cambridge University Press Language: English
Author: Rebecca J. Pulju
ISBN: 9781139140027
Publisher: Cambridge University Press
Publication: February 14, 2011
Imprint: Cambridge University Press
Language: English

Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.

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Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.

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