Words Matter

Communicating Effectively in the New Global Office

Nonfiction, Reference & Language, Language Arts, Linguistics, Business & Finance, Business Reference, Business Communication, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Words Matter by Elizabeth Keating, Sirkka L. Jarvenpaa, University of California Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Elizabeth Keating, Sirkka L. Jarvenpaa ISBN: 9780520965171
Publisher: University of California Press Publication: October 18, 2016
Imprint: University of California Press Language: English
Author: Elizabeth Keating, Sirkka L. Jarvenpaa
ISBN: 9780520965171
Publisher: University of California Press
Publication: October 18, 2016
Imprint: University of California Press
Language: English

In a twenty-first-century global economy, in which multinational companies coordinate and collaborate with partners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance. Most assume that if parties on both ends of the conference call are fluent English speakers, information will be shared seamlessly and without any misunderstanding. But is that really true?
 
Words Matter examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. The end result is lost time, lost money, and often discord among those involved. What’s going wrong? Contrary to a common assumption, language is never neutral. Its is heavily influenced by one’s culture and can often result in unintended meanings depending on word choice, a particular phrase, or even one’s inflection. A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars.
 
In Words Matter, you will venture into the halls of multinational tech companies around the world to study language and culture at work; learn practical steps for harnessing research in communication and anthropology to become more skilled in the digital workplace; and learn to use the “Communication Plus Model,” which can be easily applied in multiple situations, leading to better communication and better business outcomes.
 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In a twenty-first-century global economy, in which multinational companies coordinate and collaborate with partners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance. Most assume that if parties on both ends of the conference call are fluent English speakers, information will be shared seamlessly and without any misunderstanding. But is that really true?
 
Words Matter examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. The end result is lost time, lost money, and often discord among those involved. What’s going wrong? Contrary to a common assumption, language is never neutral. Its is heavily influenced by one’s culture and can often result in unintended meanings depending on word choice, a particular phrase, or even one’s inflection. A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars.
 
In Words Matter, you will venture into the halls of multinational tech companies around the world to study language and culture at work; learn practical steps for harnessing research in communication and anthropology to become more skilled in the digital workplace; and learn to use the “Communication Plus Model,” which can be easily applied in multiple situations, leading to better communication and better business outcomes.
 

More books from University of California Press

Cover of the book American Tuna by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book One Nation under AARP by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book Unprepared by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book Controlling Contested Places by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book Giving to God by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book Breadlines Knee-Deep in Wheat by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book Tasting French Terroir by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book Dinosaur Odyssey by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book The Essential Mario Savio by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book Warfare and Agriculture in Classical Greece, Revised edition by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book Epigenetics by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book Population Demography of Northern Spotted Owls by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book The Atlas of Religion by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book The Insecure American by Elizabeth Keating, Sirkka L. Jarvenpaa
Cover of the book What Kind of Liberation? by Elizabeth Keating, Sirkka L. Jarvenpaa
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy