World as Laboratory

Experiments with Mice, Mazes, and Men

Nonfiction, Science & Nature, Science, Other Sciences
Cover of the book World as Laboratory by Rebecca Lemov, Farrar, Straus and Giroux
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Author: Rebecca Lemov ISBN: 9780374707293
Publisher: Farrar, Straus and Giroux Publication: November 28, 2006
Imprint: Hill and Wang Language: English
Author: Rebecca Lemov
ISBN: 9780374707293
Publisher: Farrar, Straus and Giroux
Publication: November 28, 2006
Imprint: Hill and Wang
Language: English

Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.

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