Writing Copy For Dummies

Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Writing Skills, Reference
Cover of the book Writing Copy For Dummies by Jonathan Kranz, Wiley
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Author: Jonathan Kranz ISBN: 9781118069936
Publisher: Wiley Publication: May 4, 2011
Imprint: For Dummies Language: English
Author: Jonathan Kranz
ISBN: 9781118069936
Publisher: Wiley
Publication: May 4, 2011
Imprint: For Dummies
Language: English

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

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