Yes We Did! An inside look at how social media built the Obama brand

Business & Finance, Business Reference, Business Communication, Marketing & Sales
Cover of the book Yes We Did! An inside look at how social media built the Obama brand by Rahaf Harfoush, Pearson Education
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Author: Rahaf Harfoush ISBN: 9780321648693
Publisher: Pearson Education Publication: May 20, 2009
Imprint: New Riders Language: English
Author: Rahaf Harfoush
ISBN: 9780321648693
Publisher: Pearson Education
Publication: May 20, 2009
Imprint: New Riders
Language: English
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.

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