Z.E.R.O.

Zero Paid Media as the New Marketing Model

Business & Finance, Marketing & Sales
Cover of the book Z.E.R.O. by Joseph Jaffe, Maarten Albarda, Wiley
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Author: Joseph Jaffe, Maarten Albarda ISBN: 9781118808399
Publisher: Wiley Publication: October 11, 2013
Imprint: Wiley Language: English
Author: Joseph Jaffe, Maarten Albarda
ISBN: 9781118808399
Publisher: Wiley
Publication: October 11, 2013
Imprint: Wiley
Language: English

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero.

Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.

The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework:

  • Zealots
  • Entrepreneurship
  • Retention
  • Owned Assets
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero.

Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.

The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework:

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