中国饭店连锁心经

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book 中国饭店连锁心经 by 王伟, 崧博出版事業有限公司
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Author: 王伟 ISBN: 3467563725038
Publisher: 崧博出版事業有限公司 Publication: January 1, 2013
Imprint: 旅游教育出版社 Language: Chinese
Author: 王伟
ISBN: 3467563725038
Publisher: 崧博出版事業有限公司
Publication: January 1, 2013
Imprint: 旅游教育出版社
Language: Chinese
饭店业大而难强、职业经理人遭边缘化、用工难、收益不振……如何破解?作者倡导饭店心学,鼓吹服务模式重构,从饭店连锁等角度实演互联网时代饭店业振兴的逻辑:饭店业之强大,必基于品牌化之成就;品牌化之成就,必决于饭店连锁化之进程;连锁化之进程,则由饭店服务链运营模式之可模仿但不可复制性决定;服务链运营模式之成功,又大决于以心为本之理念、以人为本之软件功能与以事为本之硬件功能同心圆体系的构建;同心圆体系之建树,又终归于饭店人基于中华传统风土的强势与优雅。
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
饭店业大而难强、职业经理人遭边缘化、用工难、收益不振……如何破解?作者倡导饭店心学,鼓吹服务模式重构,从饭店连锁等角度实演互联网时代饭店业振兴的逻辑:饭店业之强大,必基于品牌化之成就;品牌化之成就,必决于饭店连锁化之进程;连锁化之进程,则由饭店服务链运营模式之可模仿但不可复制性决定;服务链运营模式之成功,又大决于以心为本之理念、以人为本之软件功能与以事为本之硬件功能同心圆体系的构建;同心圆体系之建树,又终归于饭店人基于中华传统风土的强势与优雅。

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