管理之道

Business & Finance, Management & Leadership, Management
Cover of the book 管理之道 by , 崧博出版事業有限公司
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Author: ISBN: 3470000001897
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author:
ISBN: 3470000001897
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

市場一直被我們渲染得十分恐怖,競爭一直被我們形容得非常慘烈。然而,當我們把營銷控制在工具、技術、原理的理性層面的時候,我們忽視了它動情和魅力的感性層面,營銷是魅力的,終端是情境的。

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

市場一直被我們渲染得十分恐怖,競爭一直被我們形容得非常慘烈。然而,當我們把營銷控制在工具、技術、原理的理性層面的時候,我們忽視了它動情和魅力的感性層面,營銷是魅力的,終端是情境的。

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