醫院營銷管理

Business & Finance, Management & Leadership, Management Science
Cover of the book 醫院營銷管理 by , 崧博出版事業有限公司
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Author: ISBN: 3470000001148
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author:
ISBN: 3470000001148
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

面臨醫療行業競爭激烈的壓力,面對市場化浪潮的沖擊,處在風口浪尖上的醫院如何在困境中求生存,在競爭中求發展,成為每一個醫院管理者必須面對的現實。知難而進,不僅僅需要膽量和勇氣,更需要強有力的管理手段,而如何具備這種管理手段,使醫院能夠持續性發展,更是每一個醫院院長和醫院管理者們都十分渴望的。

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面臨醫療行業競爭激烈的壓力,面對市場化浪潮的沖擊,處在風口浪尖上的醫院如何在困境中求生存,在競爭中求發展,成為每一個醫院管理者必須面對的現實。知難而進,不僅僅需要膽量和勇氣,更需要強有力的管理手段,而如何具備這種管理手段,使醫院能夠持續性發展,更是每一個醫院院長和醫院管理者們都十分渴望的。

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