A Brain-Focused Foundation for Economic Science

A Proposed Reconciliation between Neoclassical and Behavioral Economics

Business & Finance, Economics, Theory of Economics
Cover of the book A Brain-Focused Foundation for Economic Science by Richard B. McKenzie, Springer International Publishing
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Author: Richard B. McKenzie ISBN: 9783319768106
Publisher: Springer International Publishing Publication: June 6, 2018
Imprint: Palgrave Macmillan Language: English
Author: Richard B. McKenzie
ISBN: 9783319768106
Publisher: Springer International Publishing
Publication: June 6, 2018
Imprint: Palgrave Macmillan
Language: English

This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcity—and all that has been derived from it from economists in Robbins’s time to today—no longer can generate general consent among economists. Since Robbins’ Essay, economists have learned more than Robbins and his cohorts could have imagined about human decision making and about the human brain that is the lynchpin of human decision making. This book argues however that behavioral economists and neuroeconomists, in pointing to numerous ways people fall short of perfectly rational decisions (anomalies, biases, and downright errors), have saved conventional economics from such self-contradictions in what could be viewed as a wayward approach. This book posits that the human brain is the ultimate scarce resource, and that a focus on the brain can bring a new foundation for economics and can save the discipline from hostile criticisms from a variety of non-economists (many psychologists). 

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This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcity—and all that has been derived from it from economists in Robbins’s time to today—no longer can generate general consent among economists. Since Robbins’ Essay, economists have learned more than Robbins and his cohorts could have imagined about human decision making and about the human brain that is the lynchpin of human decision making. This book argues however that behavioral economists and neuroeconomists, in pointing to numerous ways people fall short of perfectly rational decisions (anomalies, biases, and downright errors), have saved conventional economics from such self-contradictions in what could be viewed as a wayward approach. This book posits that the human brain is the ultimate scarce resource, and that a focus on the brain can bring a new foundation for economics and can save the discipline from hostile criticisms from a variety of non-economists (many psychologists). 

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