A Joosr Guide to... The Challenger Sale by Matthew Dixon and Brent Adamson: How to Take Control of the Customer Conversation

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book A Joosr Guide to... The Challenger Sale by Matthew Dixon and Brent Adamson: How to Take Control of the Customer Conversation by Joosr, Joosr Ltd
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Author: Joosr ISBN: 9781785674501
Publisher: Joosr Ltd Publication: September 16, 2016
Imprint: Joosr Language: English
Author: Joosr
ISBN: 9781785674501
Publisher: Joosr Ltd
Publication: September 16, 2016
Imprint: Joosr
Language: English

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

Although traditional approaches to sales suggest that salespeople should concentrate solely on making connections with clients and on keeping them comfortable, this is actually an extremely ineffective way to close a deal and make a profit. What if you were to do the opposite and instead challenge your customers?

These days customers expect more from salespeople than simply being affable and accommodating: they want you to offer expert insights and challenging interactions. The Challenger Sale shows you how to give them exactly this, pushing them out of their comfort zones and into success with a bold new approach to business-to-business selling.

You will learn:

· How to hold firm on price without alienating your customers

· Why meetings with clients should be an opportunity to teach rather than learn

· How to create pitches that get support from stakeholders throughout the customer's company.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

Although traditional approaches to sales suggest that salespeople should concentrate solely on making connections with clients and on keeping them comfortable, this is actually an extremely ineffective way to close a deal and make a profit. What if you were to do the opposite and instead challenge your customers?

These days customers expect more from salespeople than simply being affable and accommodating: they want you to offer expert insights and challenging interactions. The Challenger Sale shows you how to give them exactly this, pushing them out of their comfort zones and into success with a bold new approach to business-to-business selling.

You will learn:

· How to hold firm on price without alienating your customers

· Why meetings with clients should be an opportunity to teach rather than learn

· How to create pitches that get support from stakeholders throughout the customer's company.

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