A Manager's Guide to PR Projects

A Practical Approach

Business & Finance, Marketing & Sales, Public Relations
Cover of the book A Manager's Guide to PR Projects by Patricia Parsons, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Patricia Parsons ISBN: 9781351596329
Publisher: Taylor and Francis Publication: November 13, 2017
Imprint: Routledge Language: English
Author: Patricia Parsons
ISBN: 9781351596329
Publisher: Taylor and Francis
Publication: November 13, 2017
Imprint: Routledge
Language: English

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

This fully revised second edition offers PR students and practitioners new material that includes the following:

  • The impact of social media on each phase of the planning process.
  • Digital approaches to strategic and summative research, message dissemination and public engagement.
  • Strategies to enhance accountability.
  • Ethics considerations in the planning process.
  • Updated print and web-based resources for PR managers.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

This fully revised second edition offers PR students and practitioners new material that includes the following:

More books from Taylor and Francis

Cover of the book Analytical Methods of Electroacoustic Music by Patricia Parsons
Cover of the book The Sexual Constitution of Political Authority by Patricia Parsons
Cover of the book Gender and Gentrification by Patricia Parsons
Cover of the book Local Content in Procurement by Patricia Parsons
Cover of the book The Human Experience by Patricia Parsons
Cover of the book The New Violent Cartography by Patricia Parsons
Cover of the book Interactive Business Communities by Patricia Parsons
Cover of the book The Obituary as Collective Memory by Patricia Parsons
Cover of the book Finnish: An Essential Grammar by Patricia Parsons
Cover of the book The Design Experience by Patricia Parsons
Cover of the book Mixing Audio by Patricia Parsons
Cover of the book Early Formal Education by Patricia Parsons
Cover of the book Transnationalism and Urbanism by Patricia Parsons
Cover of the book The Routledge Handbook of Libertarianism by Patricia Parsons
Cover of the book The Global Gandhi by Patricia Parsons
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy