Public Relations category: 887 books
by
Language: English
Release Date: August 27, 2010
Language: English
Release Date: August 27, 2010
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision....
by Col. (rtd) John Adache
Language: English
Release Date: July 11, 2014
Language: English
Release Date: July 11, 2014
Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally...
Deconstructing Public Relations
Public Relations Criticism
Language: English
Release Date: January 30, 2003
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it...
Public Relations
Theory and Practice
Language: English
Release Date: January 29, 2014
'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia
Public...
by Alison Theaker
Language: English
Release Date: May 20, 2016
Language: English
Release Date: May 20, 2016
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further...
Public Relations As Relationship Management
A Relational Approach To the Study and Practice of Public Relations
Language: English
Release Date: April 24, 2015
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value...
by Sam Black
Language: English
Release Date: May 13, 2013
Language: English
Release Date: May 13, 2013
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating...
Gender and Public Relations
Critical Perspectives on Voice, Image and Identity
Language: English
Release Date: August 15, 2013
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.
This book...
Becoming a Public Relations Writer
Strategic Writing for Emerging and Established Media
Language: English
Release Date: August 5, 2016
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will...
Global Writing for Public Relations
Connecting in English with Stakeholders and Publics Worldwide
Language: English
Release Date: December 7, 2015
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers...
Public Relations History
From the 17th to the 20th Century: The Antecedents
Language: English
Release Date: November 5, 2013
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies.
This history...
Public Relations Writing Worktext
A Practical Guide for the Profession
Language: English
Release Date: April 2, 2010
Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition...
Public Relations, Activism, and Social Change
Speaking Up
Language: English
Release Date: March 5, 2013
Winner of the 2014 NCA PRIDE Book Award
Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies,...
![Cover of PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]](https://www.kuoky.com/images/2013/september/300x300/1230000180534-wmar_300x.jpg)
by Kerwin Mathew
Language: English
Release Date: September 11, 2013
Language: English
Release Date: September 11, 2013
**DESCRIPTION OF BOOK **
Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era.
"Public Relations And Marketing Communications"...