The Military and Public Relations – Issues, Strategies and Challenges

Business & Finance, Marketing & Sales, Public Relations
Cover of the book The Military and Public Relations – Issues, Strategies and Challenges by Col. (rtd) John Adache, AuthorHouse UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Col. (rtd) John Adache ISBN: 9781496982360
Publisher: AuthorHouse UK Publication: July 11, 2014
Imprint: AuthorHouse UK Language: English
Author: Col. (rtd) John Adache
ISBN: 9781496982360
Publisher: AuthorHouse UK
Publication: July 11, 2014
Imprint: AuthorHouse UK
Language: English

Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under Public Relations Principles, Approaches and Practice, it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as Technology, the Military and Public Relations, Social Media, Public Relations and the Military, Security Threats, Crisis Management and the Role of Communications, and Challenges to Military Public Relations Practice were analyzed. The book finally concludes with The Importance of Military Public Relations in a Democratic Society. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under Public Relations Principles, Approaches and Practice, it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as Technology, the Military and Public Relations, Social Media, Public Relations and the Military, Security Threats, Crisis Management and the Role of Communications, and Challenges to Military Public Relations Practice were analyzed. The book finally concludes with The Importance of Military Public Relations in a Democratic Society. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.

More books from AuthorHouse UK

Cover of the book A Virus in the Machine by Col. (rtd) John Adache
Cover of the book Fred Boggitt and the Great Garden Centre Plot by Col. (rtd) John Adache
Cover of the book The Secrets of Alyssia Island by Col. (rtd) John Adache
Cover of the book Romance and Rations. the Postcards of Leo Sidebottom Company 351 British Expeditionary Force France Ww1 by Col. (rtd) John Adache
Cover of the book My Bloody Efforts by Col. (rtd) John Adache
Cover of the book Cracked Pavement by Col. (rtd) John Adache
Cover of the book Promenade of My Mind by Col. (rtd) John Adache
Cover of the book Alzheimer's - Dementia by Col. (rtd) John Adache
Cover of the book Rise of the Stormcrow by Col. (rtd) John Adache
Cover of the book Health and Wellness Blueprint by Col. (rtd) John Adache
Cover of the book The Lonely Tumbling Waters by Col. (rtd) John Adache
Cover of the book Just a Medium Size Frog by Col. (rtd) John Adache
Cover of the book The Happiness Thief by Col. (rtd) John Adache
Cover of the book The Games of Life by Col. (rtd) John Adache
Cover of the book The Asbo Chronicles by Col. (rtd) John Adache
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy