A Review of Steve Madden Ltd Marketing Strategy and its Effectiveness

Research Report

Business & Finance, Marketing & Sales
Cover of the book A Review of Steve Madden Ltd Marketing Strategy and its Effectiveness by Joseph Wambua, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joseph Wambua ISBN: 9783668058644
Publisher: GRIN Verlag Publication: October 1, 2015
Imprint: GRIN Verlag Language: English
Author: Joseph Wambua
ISBN: 9783668058644
Publisher: GRIN Verlag
Publication: October 1, 2015
Imprint: GRIN Verlag
Language: English

Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Oxford Brookes University, language: English, abstract: Competing in today's economy and market has become complicated because of the existence of so many competitors, changing customer needs and behavior, and the evolving market on various aspects. One of the ways through which organizations can ensure they remain sustainable is through development of strategies that can give them a competitive advantage over the others. According to Lafley and Martin a strategy 'is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition' Steve Madden Ltd is one of the most successful companies operating in the shoe design sector. The choice of the topic was informed by the desire to understand more about the nature of competition in the shoe design industry. It is a unique field that calls for more research to understand the reason behind the success of the company after decades of hard work. The desire to seek the result of their excellent performance is what led to narrowing to the particular topic. Marketing can be used as an important factor to attain such success. The choice of the topic was thought on that line, and this particular project is sought to test whether the hypothesis is positive or negative.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Oxford Brookes University, language: English, abstract: Competing in today's economy and market has become complicated because of the existence of so many competitors, changing customer needs and behavior, and the evolving market on various aspects. One of the ways through which organizations can ensure they remain sustainable is through development of strategies that can give them a competitive advantage over the others. According to Lafley and Martin a strategy 'is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition' Steve Madden Ltd is one of the most successful companies operating in the shoe design sector. The choice of the topic was informed by the desire to understand more about the nature of competition in the shoe design industry. It is a unique field that calls for more research to understand the reason behind the success of the company after decades of hard work. The desire to seek the result of their excellent performance is what led to narrowing to the particular topic. Marketing can be used as an important factor to attain such success. The choice of the topic was thought on that line, and this particular project is sought to test whether the hypothesis is positive or negative.

More books from GRIN Verlag

Cover of the book Pflegeprozess und Ergebnisqualität. Nach wie vor in Schieflage? by Joseph Wambua
Cover of the book Marketing Communications Report. Communications Strategy with Budget and Timings Plan by Joseph Wambua
Cover of the book Diskussion des Problems einer Staatsinsolvenz und die Möglichkeiten ihrer Bewältigung by Joseph Wambua
Cover of the book Biografieforschung und lebenslanges Lernen by Joseph Wambua
Cover of the book Verbale Entwicklungsdyspraxie. Symptomatik by Joseph Wambua
Cover of the book Market audit and analysis by Joseph Wambua
Cover of the book Die politische Philosophie der Feminismen by Joseph Wambua
Cover of the book Polizeilicher Todesschuss und sogenannte Rettungsfolter im Vergleich by Joseph Wambua
Cover of the book Augustus und die Problematik seiner Nachfolge by Joseph Wambua
Cover of the book eVoting - Ein Überblick über die Einsatzmöglichkeiten von eVoting mit dem Schwerpunkt Internetwahl und Wahlcomputer by Joseph Wambua
Cover of the book Typische Bestandteile eines ein- bzw. zweisprachigen (lernerbezogenen) Wörterbuchartikels by Joseph Wambua
Cover of the book Anwendbarkeit der Tourismusforschung für KMU im Hotel- und Gaststättengewerbe in Österreich by Joseph Wambua
Cover of the book The Diet Industry by Joseph Wambua
Cover of the book Dialekte und Varietäten im Scots. Analyse regionaler und sozialer Unterschiede by Joseph Wambua
Cover of the book Entwicklung einer Online-Shopping-Lösung auf der Basis von PHP und MySQL by Joseph Wambua
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy