Active Storytelling

Using Video News Releases for PR Professionals

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Active Storytelling by Brian Solis, Deirdre K. Breakenridge, Pearson Education
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Author: Brian Solis, Deirdre K. Breakenridge ISBN: 9780131377653
Publisher: Pearson Education Publication: December 15, 2009
Imprint: FT Press Language: English
Author: Brian Solis, Deirdre K. Breakenridge
ISBN: 9780131377653
Publisher: Pearson Education
Publication: December 15, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!

 

Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!

 

Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.

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