Adobe Target Classroom in a Book

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Adobe Target Classroom in a Book by Brian Hawkins, Lily Chiu-Watson, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brian Hawkins, Lily Chiu-Watson ISBN: 9780133570458
Publisher: Pearson Education Publication: July 18, 2014
Imprint: Adobe Press Language: English
Author: Brian Hawkins, Lily Chiu-Watson
ISBN: 9780133570458
Publisher: Pearson Education
Publication: July 18, 2014
Imprint: Adobe Press
Language: English

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue.

In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you.

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue.

In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you.

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

More books from Pearson Education

Cover of the book The Little Mac Book, Lion Edition by Brian Hawkins, Lily Chiu-Watson
Cover of the book Microsoft SharePoint 2010 Business Intelligence Unleashed by Brian Hawkins, Lily Chiu-Watson
Cover of the book Java in 24 Hours, Sams Teach Yourself (Covering Java 9) by Brian Hawkins, Lily Chiu-Watson
Cover of the book Sams Teach Yourself Microsoft Expression Web 4 in 24 Hours by Brian Hawkins, Lily Chiu-Watson
Cover of the book MOS 2010 Study Guide for Microsoft Word, Excel, PowerPoint, and Outlook Exams by Brian Hawkins, Lily Chiu-Watson
Cover of the book Algorithms, Part II by Brian Hawkins, Lily Chiu-Watson
Cover of the book Power Verbs by Brian Hawkins, Lily Chiu-Watson
Cover of the book Start Here! Learn the Kinect API by Brian Hawkins, Lily Chiu-Watson
Cover of the book FT Guide to Saving and Investing for Retirement by Brian Hawkins, Lily Chiu-Watson
Cover of the book EPUB Straight to the Point: Creating ebooks for the Apple iPad and other ereaders by Brian Hawkins, Lily Chiu-Watson
Cover of the book Sams Teach Yourself Facebook for Business in 10 Minutes by Brian Hawkins, Lily Chiu-Watson
Cover of the book Elemental Design Patterns by Brian Hawkins, Lily Chiu-Watson
Cover of the book Vectors and Disease Virulence by Brian Hawkins, Lily Chiu-Watson
Cover of the book Microsoft Office Access 2007 Security (Digital Short Cut) by Brian Hawkins, Lily Chiu-Watson
Cover of the book Real World Adobe Illustrator CS4 by Brian Hawkins, Lily Chiu-Watson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy