Neuro Web Design

What Makes Them Click?

Nonfiction, Computers, Internet, Web Development, Web Site Design, Social & Cultural Studies, Social Science
Cover of the book Neuro Web Design by Susan Weinschenk, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Susan Weinschenk ISBN: 9780321648761
Publisher: Pearson Education Publication: March 30, 2009
Imprint: New Riders Language: English
Author: Susan Weinschenk
ISBN: 9780321648761
Publisher: Pearson Education
Publication: March 30, 2009
Imprint: New Riders
Language: English

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
– Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
– Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

More books from Pearson Education

Cover of the book Successful Affiliate Marketing for Merchants by Susan Weinschenk
Cover of the book PMP Exam Cram by Susan Weinschenk
Cover of the book Eyetracking Web Usability by Susan Weinschenk
Cover of the book Using iPhoto 11 by Susan Weinschenk
Cover of the book Microsoft SharePoint 2010 Administrator's Companion by Susan Weinschenk
Cover of the book My Pages (for Mac) by Susan Weinschenk
Cover of the book Microsoft Expression Blend 2 for Windows by Susan Weinschenk
Cover of the book Travel and Street Photography by Susan Weinschenk
Cover of the book Visual Studio Tools for Office 2007 by Susan Weinschenk
Cover of the book Microsoft .NET - Architecting Applications for the Enterprise by Susan Weinschenk
Cover of the book Training Guide Installing and Configuring Windows Server 2012 (MCSA) by Susan Weinschenk
Cover of the book Undercover User Experience Design by Susan Weinschenk
Cover of the book HTML, CSS and JavaScript All in One, Sams Teach Yourself by Susan Weinschenk
Cover of the book How to Make Your Presentation Right, Tight, and of Value by Susan Weinschenk
Cover of the book Level 3: The Fall of the House of Usher and Other Stories by Susan Weinschenk
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy