Advanced Brand Management -- 3rd Edition

Building and activating a powerful brand strategy

Business & Finance, Human Resources & Personnel Management, Organizational Behavior, Business Reference, Business Communication, Marketing & Sales
Cover of the book Advanced Brand Management -- 3rd Edition by Paul Temporal, Harriman House
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paul Temporal ISBN: 9780857195906
Publisher: Harriman House Publication: February 25, 2019
Imprint: Harriman House Language: English
Author: Paul Temporal
ISBN: 9780857195906
Publisher: Harriman House
Publication: February 25, 2019
Imprint: Harriman House
Language: English

Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.

More books from Harriman House

Cover of the book Working 5 to 9 by Paul Temporal
Cover of the book The Business of Creativity by Paul Temporal
Cover of the book 7 Winning Strategies For Trading Forex by Paul Temporal
Cover of the book Tramline Trading by Paul Temporal
Cover of the book My Start-Up Plan by Paul Temporal
Cover of the book Fear and Greed by Paul Temporal
Cover of the book Simple But Not Easy by Paul Temporal
Cover of the book 150 Ultimate Business Secrets by Paul Temporal
Cover of the book The Naked Trader by Paul Temporal
Cover of the book Ratios Made Simple by Paul Temporal
Cover of the book Turn Your Talent into a Business by Paul Temporal
Cover of the book Africa - The Ultimate Frontier Market by Paul Temporal
Cover of the book Creative Blindness (And How To Cure It) by Paul Temporal
Cover of the book Style by Paul Temporal
Cover of the book The Investor's Toolbox by Paul Temporal
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy