Paul Temporal: 3 books
Advanced Brand Management -- 3rd Edition
Building and activating a powerful brand strategy
Language: English
Release Date: February 25, 2019
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures...
Islamic Branding and Marketing
Creating A Global Islamic Business
Language: English
Release Date: June 24, 2011
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next...
Branding for the Public Sector
Creating, Building and Managing Brands People Will Value
Language: English
Release Date: November 20, 2014
How to apply for-profit marketing strategies to non-profit organizations
Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research,...