Advertising Campaign Design

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Cover of the book Advertising Campaign Design by Robyn Blakeman, Taylor and Francis
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Author: Robyn Blakeman ISBN: 9781317477679
Publisher: Taylor and Francis Publication: August 15, 2011
Imprint: Routledge Language: English
Author: Robyn Blakeman
ISBN: 9781317477679
Publisher: Taylor and Francis
Publication: August 15, 2011
Imprint: Routledge
Language: English

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

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