Advertising Media Workbook and Sourcebook

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising Media Workbook and Sourcebook by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer, Taylor and Francis
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Author: Larry Kelley, Kim Sheehan, Donald W. Jugenheimer ISBN: 9781317499398
Publisher: Taylor and Francis Publication: April 10, 2015
Imprint: Routledge Language: English
Author: Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
ISBN: 9781317499398
Publisher: Taylor and Francis
Publication: April 10, 2015
Imprint: Routledge
Language: English

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.

Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.

Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

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