In Pursuit of Prestige

Nonfiction, Reference & Language, Education & Teaching, Higher Education
Cover of the book In Pursuit of Prestige by Thomas Robbins, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Thomas Robbins ISBN: 9781351513036
Publisher: Taylor and Francis Publication: September 4, 2017
Imprint: Routledge Language: English
Author: Thomas Robbins
ISBN: 9781351513036
Publisher: Taylor and Francis
Publication: September 4, 2017
Imprint: Routledge
Language: English

By almost any measure, higher education is a vital part of the U.S. economy and society. Yet there is concern that the sector is inefficient or ill equipped to adapt to a changing environment. The information revolution, an aging population, demographic shifts, and a declining fiscal base all present it with major challenges.In Pursuit of Prestige describes the results of a two-year study of higher education in the United States designed to shed light on these issues. This volume examines higher education as an industry. It focuses on how institutions serve four identifiable markets that generate revenues (student enrollment, research funding, public fiscal support, and private giving). They analyze higher educational institutions' investment, pricing, and marketing behaviors, and the nature of competition among schools. They review the industry's basic conditions and market structure, then define the three key dimensions--degree level, scope, and resource allocation--by which institutions map out strategies for competing for markets.The heart of the book is an analysis showing how these strategies are carried out based on site-visit data from 26 highly diverse colleges and universities. This broad sampling covers all geographic regions of the country and every type of institution from elite research universities to community colleges. The authors then consider what strategies are possible in particular markets and how they affect students and competing institutions. Their conclusion draws out the implications of strategy and competition for the various customers of the U.S. higher education industry. Groundbreaking and genuinely exploratory in methodology.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

By almost any measure, higher education is a vital part of the U.S. economy and society. Yet there is concern that the sector is inefficient or ill equipped to adapt to a changing environment. The information revolution, an aging population, demographic shifts, and a declining fiscal base all present it with major challenges.In Pursuit of Prestige describes the results of a two-year study of higher education in the United States designed to shed light on these issues. This volume examines higher education as an industry. It focuses on how institutions serve four identifiable markets that generate revenues (student enrollment, research funding, public fiscal support, and private giving). They analyze higher educational institutions' investment, pricing, and marketing behaviors, and the nature of competition among schools. They review the industry's basic conditions and market structure, then define the three key dimensions--degree level, scope, and resource allocation--by which institutions map out strategies for competing for markets.The heart of the book is an analysis showing how these strategies are carried out based on site-visit data from 26 highly diverse colleges and universities. This broad sampling covers all geographic regions of the country and every type of institution from elite research universities to community colleges. The authors then consider what strategies are possible in particular markets and how they affect students and competing institutions. Their conclusion draws out the implications of strategy and competition for the various customers of the U.S. higher education industry. Groundbreaking and genuinely exploratory in methodology.

More books from Taylor and Francis

Cover of the book Contemporary American Philosophy by Thomas Robbins
Cover of the book Leadership Development by Thomas Robbins
Cover of the book Interpretation In Teaching V 8 by Thomas Robbins
Cover of the book Jumpstart! RE by Thomas Robbins
Cover of the book Creativity and Philosophy by Thomas Robbins
Cover of the book The Class Struggle in Latin America by Thomas Robbins
Cover of the book Variable Quality in Consumer Theory: Towards a Dynamic Microeconomic Theory of the Consumer by Thomas Robbins
Cover of the book Routledge Handbook of International Relations in the Middle East by Thomas Robbins
Cover of the book The Routledge Handbook of Teaching English to Young Learners by Thomas Robbins
Cover of the book Free to Hate by Thomas Robbins
Cover of the book Syria under Bashar al-Asad by Thomas Robbins
Cover of the book Racism and Ethnicity by Thomas Robbins
Cover of the book Meeting the Needs of Your Most Able Pupils: Science by Thomas Robbins
Cover of the book Language, Culture, and Society by Thomas Robbins
Cover of the book The History of the Study of Landforms Volume 2 (Routledge Revivals) by Thomas Robbins
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy