Advertising, Society, and Consumer Culture

Nonfiction, Science & Nature, Nature, Environment, Environmental Conservation & Protection, Business & Finance
Cover of the book Advertising, Society, and Consumer Culture by Roxanne Hovland, Joyce M. Wolburg, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Roxanne Hovland, Joyce M. Wolburg ISBN: 9781317477525
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Roxanne Hovland, Joyce M. Wolburg
ISBN: 9781317477525
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

More books from Taylor and Francis

Cover of the book Sudan by Roxanne Hovland, Joyce M. Wolburg
Cover of the book Managing Instability in Algeria by Roxanne Hovland, Joyce M. Wolburg
Cover of the book Teaching as a Professional Discipline by Roxanne Hovland, Joyce M. Wolburg
Cover of the book Corporate Social Responsibility and Trade Unions by Roxanne Hovland, Joyce M. Wolburg
Cover of the book A Theory of Contemporary Rhetoric by Roxanne Hovland, Joyce M. Wolburg
Cover of the book New Subjects and New Governance in India by Roxanne Hovland, Joyce M. Wolburg
Cover of the book The Children Who Lived by Roxanne Hovland, Joyce M. Wolburg
Cover of the book The Making of Modern Lithuania by Roxanne Hovland, Joyce M. Wolburg
Cover of the book Handbook of Child Language Disorders by Roxanne Hovland, Joyce M. Wolburg
Cover of the book Psychological and Biological Approaches To Emotion by Roxanne Hovland, Joyce M. Wolburg
Cover of the book Designing for User Engagement on the Web by Roxanne Hovland, Joyce M. Wolburg
Cover of the book Speech and Language Therapy by Roxanne Hovland, Joyce M. Wolburg
Cover of the book French Presidentialism and the Election of 1995 by Roxanne Hovland, Joyce M. Wolburg
Cover of the book Mind, Brain and the Path to Happiness by Roxanne Hovland, Joyce M. Wolburg
Cover of the book Bollywood Cinema by Roxanne Hovland, Joyce M. Wolburg
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy