Advertising to Children on TV

Content, Impact, and Regulation

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Advertising to Children on TV by Barrie Gunter, Caroline Oates, Mark Blades, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barrie Gunter, Caroline Oates, Mark Blades ISBN: 9781135626303
Publisher: Taylor and Francis Publication: September 22, 2004
Imprint: Routledge Language: English
Author: Barrie Gunter, Caroline Oates, Mark Blades
ISBN: 9781135626303
Publisher: Taylor and Francis
Publication: September 22, 2004
Imprint: Routledge
Language: English

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

More books from Taylor and Francis

Cover of the book The Making of Modern Lithuania by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Risk Management in Software Development Projects by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Globalisation, Multilateralism, Europe by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Religion, Diaspora and Cultural Identity by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Dynamics of Culture by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Failure by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Keynes and Friedman on Laissez-Faire and Planning by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book The Business of Humanity by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Hannah Arendt by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book The Performing Art of Therapy by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Routledge Handbook of Naval Strategy and Security by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Music Education in England, 1950-2010 by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Police Responses to People with Mental Illnesses by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Dearing and Beyond by Barrie Gunter, Caroline Oates, Mark Blades
Cover of the book Managing Open Systems by Barrie Gunter, Caroline Oates, Mark Blades
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy