Caroline Oates: 2 books
Advertising to Children on TV
Content, Impact, and Regulation
Language: English
Release Date: September 22, 2004
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for...
by Caroline J. Oates, Panayiota J. Alevizou
Language: English
Release Date: October 30, 2017
Language: English
Release Date: October 30, 2017
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.
Ideal for Business and Management students reading...