Aesthetics in Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Aesthetics in Marketing by Rajat K Baisya, G. Ganesh Das, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Rajat K Baisya, G. Ganesh Das ISBN: 9789352800964
Publisher: SAGE Publications Publication: March 11, 2008
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Rajat K Baisya, G. Ganesh Das
ISBN: 9789352800964
Publisher: SAGE Publications
Publication: March 11, 2008
Imprint: Sage Publications Pvt. Ltd
Language: English

A book for Indian designers and brand marketers, Aesthetics in Marketing primarily deals with understanding aesthetics beyond its visual association and making it relevant to product designing strategies. It is the first attempt of its kind to understand the influence of aesthetics in the context of two very important sectors of the industry—consumer durables and automobile.

The book analyses various aesthetic attributes, qualities and elements in a product and deliberates on the important of each of these and the kind of balance necessary among them for designing successful products. It stands out on account of the theory, concepts and models discussed, which have a strong foundation in the authors` primary research. Through real-life case studies, interviews, and company and consumer surveys, the authors have brought to the fore the important of aesthetics in various aspects of marketing, like cultivation of a brand image, and have focused on the role played by demographic variables in influencing product buying decisions.

Bringing a whole new meaning to the adage `beauty is in the eye of the beholder`, this book will certainly lead to introspection on the importance of `aesthetics` in the market value of a product.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A book for Indian designers and brand marketers, Aesthetics in Marketing primarily deals with understanding aesthetics beyond its visual association and making it relevant to product designing strategies. It is the first attempt of its kind to understand the influence of aesthetics in the context of two very important sectors of the industry—consumer durables and automobile.

The book analyses various aesthetic attributes, qualities and elements in a product and deliberates on the important of each of these and the kind of balance necessary among them for designing successful products. It stands out on account of the theory, concepts and models discussed, which have a strong foundation in the authors` primary research. Through real-life case studies, interviews, and company and consumer surveys, the authors have brought to the fore the important of aesthetics in various aspects of marketing, like cultivation of a brand image, and have focused on the role played by demographic variables in influencing product buying decisions.

Bringing a whole new meaning to the adage `beauty is in the eye of the beholder`, this book will certainly lead to introspection on the importance of `aesthetics` in the market value of a product.

More books from SAGE Publications

Cover of the book The School-Home Connection by Rajat K Baisya, G. Ganesh Das
Cover of the book International Perspectives in the Early Years by Rajat K Baisya, G. Ganesh Das
Cover of the book Achieving Impact in Research by Rajat K Baisya, G. Ganesh Das
Cover of the book Understanding the Chinese City by Rajat K Baisya, G. Ganesh Das
Cover of the book Gendering Caste by Rajat K Baisya, G. Ganesh Das
Cover of the book The CBT Handbook by Rajat K Baisya, G. Ganesh Das
Cover of the book Child Neglect and Emotional Abuse by Rajat K Baisya, G. Ganesh Das
Cover of the book The Handbook of Counselling Children & Young People by Rajat K Baisya, G. Ganesh Das
Cover of the book Homeland Security Intelligence by Rajat K Baisya, G. Ganesh Das
Cover of the book Theories and Approaches to Learning in the Early Years by Rajat K Baisya, G. Ganesh Das
Cover of the book Fiscal Consolidation, Budget Deficits and the Macro Economy by Rajat K Baisya, G. Ganesh Das
Cover of the book Primary Mathematics: Knowledge and Understanding by Rajat K Baisya, G. Ganesh Das
Cover of the book Talk and Interaction in Social Research Methods by Rajat K Baisya, G. Ganesh Das
Cover of the book Applied Ordinal Logistic Regression Using Stata by Rajat K Baisya, G. Ganesh Das
Cover of the book Key Concepts in Palliative Care by Rajat K Baisya, G. Ganesh Das
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy