The Indestructible Brand

Crisis Management in the Age of Social Media

Business & Finance, Management & Leadership, Management
Cover of the book The Indestructible Brand by Mr. Venke Sharma, Mr. Hushidar Kharas, SAGE Publications
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Author: Mr. Venke Sharma, Mr. Hushidar Kharas ISBN: 9789386446800
Publisher: SAGE Publications Publication: June 27, 2017
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Mr. Venke Sharma, Mr. Hushidar Kharas
ISBN: 9789386446800
Publisher: SAGE Publications
Publication: June 27, 2017
Imprint: Sage Publications Pvt. Ltd
Language: English

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur, and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment, and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand, and see how quickly one can recover.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur, and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment, and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand, and see how quickly one can recover.

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